Press relations? It¡¯s public relations.
Modern communication imposes a new approach to PR¡ªless institutional, more conversational. As the balance of power shifts from traditional print outlets to direct conversations with customers¡ªonline and in-person¡ªbusinesses still need to present their case to customers, prospects and potential investors, clearly and memorably. Define your concept, your product or service¡ªdifferentiate it and market it. A simple mantra, or is it?
No amount of PR and advertising spend can brand a company in a few months. You have to be persistent.