In PR, First Things Should Come First.

How long should my PR program last?
Here's a short answer: as long as you want your messages to be effective. Business speeds up and slows down, so you won't always be banging the PR drum as hard as you can. Products change. Customers change. Your competition can change. As a result your messages must change to fit the latest conditions.

We've already figured out our messages. Aren't we all set?
SIPR treats the communications process as a cycle of continuous evolution. You should, too.

No matter what stage your company has reached, you must keep tabs on your communications and keep them fresh. SIPR has developed a method for shaping, launching, and refining your messages.

In the research phase, SIPR team members collect key information across all business disciplines, from technical and financial details to marketing and business-development strategies.

After examining your market, we help you formulate a solid position. This is the cornerstone of all your communications programs. The position spawns a series of messages for a variety of target audiences. Everyone in your company should learn to speak this company language to investors, prospective customers, potential partners, analysts and the media.

Ultimately, we test those messages with key analysts, journalists and customers, and help you deploy them, choosing from a menu of strategic PR and marketing tactics.