If you want to keep your marketing and public relations machine humming without assuming high overhead costs, bring SIPR in to work on an outsource basis.
In the current economic climate, many companies have cut marketing personnel, and as a result, they've had to eliminate or reduce key programs. We can dive in to fill one need, or we can produce a comprehensive marketing and communications program..Let us know about your special requirements.
We can help you in all aspects of your business including:
Business and Strategic Planning
- Business model development (market opportunity and value proposition)
- Market segmentation and definition
- Competitive market scenarios and channel strategies
New Market Analysis
- Entry and transition planning: opportunity analysis and execution
- Market segmentation, positioning and requirement-defining
- Market and competitive scenario development and segmentation mapping
Emerging Markets
- Primary market research: design and delivery
- Focus groups
- Executive interviews
- Customer and channel audits
- Market program planning:
- Objectives, messages, execution strategy
- Resource allocation and management
- Sales programs, channel programs, promotions
Company or Product Launch
- Planning and project management
- Program support
- Channel support
- Print collateral
Content Creation
- Executive presentations
- Corporate overviews
- Sales tools and training guides
- Strategy white papers
- Scripts and speech writing
- Collateral materials