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Building the Foundation
A thoughtful and well-articulated overall organizational strategy serves as the road map for an organization's future, informing a wide range of decisions that leverage unique resources and intellectual capital.
Goal Setting
An organization must be able to explain why it exists, what its special capabilities are and what particular communities or needs it serves. This set of ideas becomes the foundation for a solid communication program as well as future company planning.
Program Planning
Success often requires a little bit of luck—and a lot of planning. Once an organization establishes a list of meaningful goals, it must break them down into their component parts and then set up a plan to carry out these projects that clearly identifies roles, responsibilities and deliverables.
Community Organizing
Communities are matrices of various interests. Health delivery organizations must decide which communities are essential to their mission and begin to develop communication plans to influence these constituencies positively. These plans should include multi-level tactics that take into account community needs and resources as well as extant leadership, both formal and informal.
Force Field Analysis
Effective advocacy involves knowing who has power and influencing those who do. We will work to assemble lists of powerbrokers and the best practices and strategies for plying them with client messages.
Developing Relationships with Key Community Influencers/Insiders
In a public health or health delivery context, the goodwill of key community leaders can have a major impact on outcomes. We will work with an organization to identify the most important community members and how best to deliver an appropriate message. Ideally, we will turn these individuals into evangelists.
Advocacy and Crisis Intervention in Community and with Media
Many organizations only think about strategic communication when there is a critical unmet need, or worse yet, a crisis that can adversely affect its service or its very existence. As a neutral third party, we can identify potential problem situations and develop a critical-path analysis and an intervention program.
A thoughtful and well-articulated overall organizational strategy serves as the road map for an organization's future, informing a wide range of decisions that leverage unique resources and intellectual capital.
Goal Setting
An organization must be able to explain why it exists, what its special capabilities are and what particular communities or needs it serves. This set of ideas becomes the foundation for a solid communication program as well as future company planning.
Program Planning
Success often requires a little bit of luck—and a lot of planning. Once an organization establishes a list of meaningful goals, it must break them down into their component parts and then set up a plan to carry out these projects that clearly identifies roles, responsibilities and deliverables.
Community Organizing
Communities are matrices of various interests. Health delivery organizations must decide which communities are essential to their mission and begin to develop communication plans to influence these constituencies positively. These plans should include multi-level tactics that take into account community needs and resources as well as extant leadership, both formal and informal.
Force Field Analysis
Effective advocacy involves knowing who has power and influencing those who do. We will work to assemble lists of powerbrokers and the best practices and strategies for plying them with client messages.
Developing Relationships with Key Community Influencers/Insiders
In a public health or health delivery context, the goodwill of key community leaders can have a major impact on outcomes. We will work with an organization to identify the most important community members and how best to deliver an appropriate message. Ideally, we will turn these individuals into evangelists.
Advocacy and Crisis Intervention in Community and with Media
Many organizations only think about strategic communication when there is a critical unmet need, or worse yet, a crisis that can adversely affect its service or its very existence. As a neutral third party, we can identify potential problem situations and develop a critical-path analysis and an intervention program.